FAQ: "Why Can't We Just Hire Someone From Elance Or Other Cheap Outsourcers?"

This is interesting because many business owners make the mistake of using those writers. Then later they have to hire proper writers to redo all the documents they have already paid for.

As the saying goes...

"No money to do it properly but all the money to do it again... and again... and again."

But the answer is really simple. Let's add up one plus one.

One: The purpose of copywriting is to sell your products and services. It's salesmanship multiplied.

One: Elance and the other outsourcers act as agents to supply copywriters with work. Copywriters who can't sell their own copywriting services. Copywriters who look down on sales because they think it's beneath them. Copywriters who vehemently deny that they are in the sales business.

Then what in the name of the holy sausage business are they in? Nuclear warfare, coffin carving or what the cricket?

What in the name of Beelzebub's bollocks would anyone hire people to perform a business function that they fundamentally hate and look down upon?

Would you hire a fanatic vegan animal rights activist to be the operations manager of your soon-to-be-opened slaughterhouse or your hunting lodge? It doesn't make sense.

Here Are A Few Ways How Low Quality Sales Copy Or Marketing Content Can Bury Your Business...

• It undermines your brand.


• It positions your company as a fungible vendor.


• It positions your salespeople as dreaded peddlers.


• It engages the mediocre majority of your target market.


• It forces your people to work with clients in master-slave relationships... with the clients as masters.


• It encourages your market to haggle with your salespeople both on price and terms.


• It generates few low quality sales leads or none at all.


• It builds a database of hopeless, hapless, helpless, toothless losers and other assortment of bottom feeders.


• It may improve your search engine ranking, but visitors will flee from your website.


• It turns your salespeople's job into a Sisyphean struggle to land new business. - The best of them will soon quit.


• It forces you to build your company's future on competitive RFP bids in race to the bottom.


• It plops you into the land of one-night stand clients. No repeat and referral business.


• It tilts the supply-demand balance in your buyers' favour. There is less and less demand for your products and services.


• In the eye of the market, it turns your company into a giant laughing stock with a band of sore losers.

So, if I were you, I would think again about those #50 articles and $100 web pages.

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