Free Stuff For Intelligent[1] Privately Owned Information Technology Companies...
Articles
The Boutique IT Service Firm's 10 Point Success Guide
But What Makes A Copywriter So Important For A Business?
Content Writer or Copywriter: What Do Your Goals Really Require?
Is Your Field Sales Force A Valuable Asset Or An Expensive Liability?
How Bad Copy Can Tank Your Brand And Bottom Line
The Erectile Dysfunction of IT Service Firm Marketing
5 Situations to Market Your Premium IT Services Using Snail Mail Not Email
The Neglected Side Of Attracting And Retaining High-Quality Business Development Talent
5 Sinister Marketing Fads For IT Service Firms To Stay Away From
Marketing, Like Warfare, Comes In These Three Forms
Checklist: Take The Headache Out Of Starting Your Boutique IT Service Firm
Boutique IT Service Firms' Success Guide
14 Considerable Differences Between B2B Buyers And B2C Shoppers
Questions To Ask Before Engaging A Boutique IT Service Firm
Why Can't I Find A Good Tech-Savvy Copywriter?
Do You Prefer To Maximize Or Optimize Your Firm's Operations
How To Speed Up Your IT Service Firm's Sales Cycle With Good Inbound Marketing
What Boutique IT Service Firms Can Expect Of Their Perfect Clients
11 Buyer Warning Signs IT Service Firms Should Watch Out For Part 1
Four Types Of Content: One Can Grow Your Firm And Three Bury It
11 Buyer Warning Signs IT Service Firms Should Watch Out For Part 2
What Do Perfect Clients Expect Of Premium Boutique IT Service Firms?
How To Identify Sales Funnel Problems
8 Types of Marketing Traps Boutique IT Service Firms Can Fall Into
NEW: 8 Leadership Principles Boutique IT Service Firms Could Learn From The Military
Special Reports And White Papers
10 Self-Defeating Content Marketing Blunders Boutique IT Firms Habitually Make
For many boutique IT service firms, content marketing really means the creation of hundreds or thousands of short, shallow (a.k.a. borderline worthless), tech-based blog posts and social media entries.
And by the time firm leaders realise this kind of content is as useless as a neck massage en route to the gallows, they are up to their eyeballs in unexpected production costs.
But they still need to hire field salespeople to bring in new business. Then what the point in running this content circus? Well, let's see...
It's All In The Words, You Know: What Boutique IT Service Firms' Leaders Need To Know About Copywriters And Copywriting
While many boutique IT service firms have worked with freelance content writers, only a very few have worked with freelance copywriters.
This is a short primer on the differences between content writers and copywriters, whether or not it makes sense to engage them, what, if any, value they bring to the table, how to collaborate with them and how to pay them.
8 Reasons Why Buyers Avoid IT Salespeople Like The Plague... And What To Do About It
Could You Run A Profitable IT Business Without A Sales Force
9 Things Sales Copy Can Do For Your IT Business Better Than Even The Best Sales Force
14 Excuses IT Companies Use Not to Hire Copywriters
Scientific Advertising by Claude C. Hopkins: It may sound pompous to say that this little book is what modern marketing and advertising has been built upon. But then let's be pompous. And it is. Although it was written and published in the 1920's, the truths presented in it will stand forever.
I can comfortably say that, in spite of the nipple-piercingly fast change of technology and business buzzwords, most of the so-called marketing secrets were outlined decades before I was born, and the new-age "marketing gurus" are simply regurgitating what these folks discovered and established as marketing at the dawn of the 20th century.
What you find in this book is exactly what most of modern marketing seminars and workshops are built upon. Just read it and apply it.
[1]Intelligent IT companies are the ones that use more brain than brawn in their business development. More brain: "salesmanship in print" and "salesmanship multiplied". More brawn: More salespeople dialling for dollars and pounding pavements. More brain: Strengthening magnetic attraction of the market. More brawn: Reinforcing maniacal pursuit after the market. Continue where you've left off...