NNow here is a totally underutilised method of generating high-calibre clients. Why don't most IT companies ignore it? Because it's not free. After all, they have to pay for the envelopes, the paper and the stamps.
And since the model incurs and upfront costs, many IT companies, in search of free marketing tactics, simply ignore it.
But think about it for a moment...
What if you could have 1,000, 5000, or 10,000 dedicated, tireless salespeople, paid by your country's Post Office, working 24/7, delivering your message consistently and pretty predictably to your market?
Around the clock, 24 hours a day, calling on prospect after prospect, making the most complete, compelling and irresistible sales presentations possible.
This is what direct mail can do for you.
Using direct mail, you can connect with thousands of potential buyers, show them how your stuff can better their businesses and let them make their decisions.
It would cost you a small fortune to hire kick-arse calibre salespeople but once you have a great sales letter, you can use it for years.
The reality is that buyers want to do their due diligence in products and services without any infuriating interference from eager salespeople.
Using direct mail you can show your prospects all the benefits, advantages and value of your products and services, how it's different from competitive offers.
So, if you use direct mail intelligently, it can be your volunteer sales force.
In my experience, every business should use direct-response driven direct mail to find new clients.
If you want to discover how you can use direct mail in your business, then drop me a line and see what we can achieve together.